Do you want more traffic to your website?
Do you want to improve your rankings in Google?
Have you been trying hard to get your website performing?
Designing a website is a massive undertaking for website designers and business owners alike. But, having a website on the web isn’t the only thing that you need to do. It is of no use, if you don’t have the real purpose of having it. Our professional team of website designers, developers and internet marketers believe, whether it is a website redesign or a brand new website, you should base your decisions on the data rather than the intuitions. Only your decisions during the designing phase decide the final outcome of your work.
Being an extra curious marketers, we dig deeper always to get a single website performing. One of the technique that we use in the SEO is A/B testing.
A/B testing is a digital marketing tactic that can help you improve almost all the aspects of your website. Whether you want to increase the conversion rate, number of users or page views of your website, A/B testing can do that all.
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A/B testing – Sound interesting?
A/B testing is simply sending users to one of two variations of a single page on your site. These pages should be identical except the one slight change. The variation act as a variable and the purpose is to test the performance of these two changes. So, testing as much users as possible will give you enough statistical significance to see which page performed better. Then you can make the winning variation a permanent fixture of the page. This is how the A/B testing works.
So basically, you will be changing some content, images, section of a design or slight variations in graphics and checking the response of the Search Engines. Then you will be comparing the stats through various analytics tools like, Google Analytics, Google Search Console (previously known as Google Webmaster Tool), SEMRUSH and various other online tools.
Why you should be using the A/B testing?
A/B testing measures your website’s performance
It helps you measure the basic metrics, engaging metrics and conversion metrics of a website. It shows you how engaging the website is by giving you the average time a visitor spends on a web page. It also gives you an exact time estimate of a single user took to purchase from the newly designed website.
Help spotting the problems
Certain A/B testing tools can help determine the weak spots of website that needs improvements to boost the sales. So, you will have the ability to improve the website design greatly while increasing the conversion rate. It helps you determine how much images do you need? How should the layout and design of the page look like? When to use the call to action button?
Increase the marketing potential
A/B testing is a great way to make your website powerful and more profitable marketing tool. With careful analysis you can improve the key elements of your website that needs addressing. It helps you to work more on your high traffic pages first.
A/B testing is a powerful & efficient approach. As complicated as it may at first sound, mastering this approach will worth the investment.
Creating your own presence on a blog, your business website, forum or anywhere in online media are simple, fun, and rewarding. You just have to show some dedication towards it and you will be amazed to get the rewards. We have some guideline compiled for you and just want to share the most of it with you. Feel free to learn the basic SEO at no cost or let us get you the results instead.