Isn’t the Google PageSpeed Insights looks amazing and a little different after the new update? Yes, it does. This is again the efforts by Google to make it more convenient for the users. These changes were made to the results because of the update we had on July, 2018. As per the new PageSpeed insights, developers will get two scores. These scores have been named as, “Page Speed” and “Optimization”.
This is an effort of Google to make it convenient for the users who still uses the older smartphones and might face troubles finding your site. So, basically a website which loads faster on your end, you may still need to optimize it again to fulfill the new requirements. As per the leading digital marketers, it is really important to optimize the website again as your website can skip from the search results and you may lose your potential customers.
So, AVA Design Media is sharing some tips on how you can optimize the speed for better performance.
Avoid Unnecessary Redirections
Unnecessary redirections delay the page rendering and hence slow down your website. Every time your website has to go through the HTTP and transport layer to show a redirected page to the user. So, there shouldn’t be unnecessary redirection within your website. You should focus on using the 301 redirections instead of 302 redirections as they are only effective when you are doing it for the short-term.
Enable Gzip Compression
Reducing the content quantity from the web page will load the website faster, so you should gzip all the compressible content. You will need to review the data periodically and remove the data which is not required as per your stats for the past few days. Compression can be applied to HTML part as well as various other digital assets of your web page. So you should use different compressions for the fonts, images, CSS and JS.
Optimize the Images
You should optimize your website’s images. If you are using the WordPress platform for your website, you will have an additional benefit here. You can simply download a plugin and then optimize the images. In addition to this, you can optimize those images manually as well for better results.
Leverage browser caching
You can install the various cache plugins to check the response and then should use one that you see has the most improvement.
If you are not sure on how you can achieve the better results, let’s do it for you.