Speed does matter when we talk about an efficient website. Slow website shows lower in the search engine and also provides a poor user experience. Here we discuss the different ways to improve the speed of your website. This will result in user hits and improving your rank on the search engine ladder.

Measures to combat slow loading website

1. Size of the images used in website

The site will load easily and faster if the images used are optimized and smaller in size. Large images negatively impact a site.
How to optimize the images:

Use plugin WPSmush that will automatically reduce the file size of the images.
Before you upload images, first run them through a tool called Tiny PNG to reduce the file size of your image, without compromising the quality.

2. Enabling Cache

In computing, a cache, is a hardware or software component that stores data so future requests for that data can be served faster. With caching, instead of your browser having to download every single resource, it only has to download a few of them. By turning on caching you can considerably improve your site’s loading for return visitors.

3. Remove Resource-Hogging Plugins and Add-ons

Site’s security and speed is compromised when it runs on too many plugins. It is a non deniable fact that you need a handful of plugins for your site to function the way you like, but chances are there are some you can live without, especially if they’re resource hogs.
Tools like GTMetrix or Google Pagespeed Insights can be used to do a baseline test of your loading speed. Then, go down your plugin list and deactivate one plugin at a time. Then, run the speed test with the plugin deactivated.
This might be time-consuming, but it will help you find the plugins that are harming your site’s loading speed the most. Removing them will increase the turnaround time of your website

4. Don’t keep a lengthy code:

A longer code can at time prove troublesome when it comes to loading the website. Using tools like Better WordPress Minify to reduce the code length. At times there are unnecessary unnecessary line breaks, spaces, and other elements that don’t need to be there.
It’s also a good idea to minify your CSS and Javascript files as well. Even having all of your CSS and Javascript files in one place, instead of multiple different files, will help to speed things along.

5. Opting for content delivery network (CDN)

A content delivery network (CDN) is a system of distributed servers (network) that deliver pages and other Web content to a user, based on the geographic locations of the user, the origin of the webpage and the content delivery server.

The loading speed of your site is affected by the proximity of the user to the server where your site’s files are stored. The farther away they are from this physical location, the slower your site will load. Using a CDN can solve this problem.

CloudFlare and KeyCDN are some options for CDN . In some cases, your existing web host might even have the option to utilize a CDN for your site
Using the above mentioned tips you can easily increase the speed of your site. Having a trendy, visually appealing and functional website is very important these days. It acts as a virtual office where prospective clients can get a deeper insight into your company. At AVA Design Media, we feed on our client’s imagination to help create unique website designs ranging from Static, user-friendly themes to Dynamic, original themes.

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